The future is video.
Will you be ready for it?
The world of video is mushrooming, eating up terabits of Internet capacity. Soon, ninety percent of Internet traffic will be video.

The good news is that the Cisco ASR 9000 edge router is ready to help you handle whatever video traffic you throw at it for years to come.
And it's not all brute force. Its advanced and robust on-board systems help you automatically prioritise and deliver video content of the highest quality. Yet it uses power only on demand, to help you develop your green credentials, too.
The Cisco ASR 9000 is the future.
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Latest News:
Swisscom prepares for 'zettabyte' era with Cisco

Swisscom AG has implemented Cisco's ASR 9000 Series Aggregation Services Router (ASR) as the Swiss telecoms giant prepares for what it is calling the 'zettabyte' era.

The company started high-bandwidth fibre-to-the-home (FTTH) trials in April 2009 and selected Cisco's product as the edge platform to support the new services. After the successful trial period Swisscom is now rolling FTTH out to every home in the country.


Cisco plans for the future with ASR 9000

As bandwidth-hogging applications such as YouTube, Spotify and the BBC's iPlayer become a more popular way for office workers to spend their lunch break, bona fide business applications that run alongside them, such as CRM or even email apps, are struggling to get the bandwidth they need to operate effectively.

Network giant Cisco estimates that by 2013 video, including TV, video on demand, Internet video and peer-to-peer, will exceed 90% of global consumer traffic online.


Cisco Doubles Density of Industry's Highest-Performance Edge Router

Cisco is introducing a new single-slot 16 x 10 Gigabit Ethernet (10GE) line card, delivering over 100 Gbps, an industry first which is faster than any other forwarding module available. In combination with the Cisco ASR 9000's inherent scalability, the Cisco 10GE line card helps enable the platform to lead the industry in density and scalability. Unlike competitive offerings which are limited up to 50G per slot today, the new Cisco 10GE line card showcases the value of the industry's only system designed for up to 400G-per-slot capability.

 
Case Studies
Telstra calls up Cisco for video bandwidth

Australian telecoms firm after reliability and consistency.

Australian telecommunications vendor Telstra has revealed that it is deploying Cisco's Aggregation Services Router (ASR) 9000 Series as its carrier Ethernet platform to support a range of bandwidth-intensive, content-based services such as video.

Telstra provides telephony services across Australia, providing voice, mobile, pay TV and Internet services. It employs over 40,000 workers and in 2008 it turned over A$24.8bn (£14.15bn) in revenue and A$4.07bn (£2.32bn) profit.


Deutsche TeleKom Advanced Services

Deutsche Telekom works with Cisco to offer high-bandwidth services on the Cisco ASR 9000 Router. ASR 9000 will enable DT to deploy advanced Services in less time and cost while reducing energy usage.