
Hit me baby one more time! Yes that’s right; Linux is officially scorching hot – hotter than both Britney Spears and Paris Hilton. Never mind One Night in Paris, how about One Night of Open Source?
What on earth am I banging on about? I’m glad you asked. I used Google’s Zeitgeist search trends analysis tool to compare the frequency and volume of searches for ‘Linux’ with those of ‘Britney’ and ‘Paris Hilton’, between June 2004 and June 2007 (the latest date for which data is available).
As the graphs below show, more people searched for Linux more often than those searching for Britney or Paris. With one or two underwear-dodging exceptions…
Britney outgunned Linux a few times in 2006 and 2007, which is perhaps unsurprising: it’s not as if Linux can boost its own popularity by stepping out of a sports car wearing no underwear. For one thing, penguins never wear underwear.
But not even Paris’ choice to go commando when she knew the paparazzi were about was enough to raise her profile above Linux: as the next graph shows, people didn’t search for her on Google as much as they did Linux between 2004 and 2007.
Is there a serious point behind any of this? Maybe there is. As the graphs also show, the number of people searching for Linux has actually been in decline between 2004 and 2007. What does that mean? It could be that fewer people are interested in Linux now than back in 2004.
But probably more likely, it could mean that fewer people need to search Google for information about Linux now than back then: people either already know what they need to know about it, or they know exactly where to go to find the information they need, without swinging by Google to help them navigate their way to it.
As the graphs also show, the volume of news articles about Linux has been on the rise over the same period (shown in the lower half of the graphs), corroborating this theory perhaps.
Which do you think is more likely? Drop me a comment and let me know. And feel free to add your view on which is hotter: Britney, Paris, or that smokin’ Linux penguin?
Linux vs. Britney Spears (Linux is in blue)

Source: Google Zeitgeist. A: Linux users descend on San Francisco expo; B: Red Hat Releases Enterprise Linux 4; C: Lineox Releases Lineox Enterprise Linux 4.0 RC1; D: Microsoft Linux!; E: Dell joins Microsoft/Novell Linux pact; F: Oracle Enterprise Linux.
Linux vs. Paris Hilton (Linux is in blue)

Source: Google Zeitgeist. A: Linux users descend on San Francisco expo; B: Lineox Releases Lineox Enterprise Linux 4.0 RC1; C: Microsoft Linux!; D: Dell joins Microsoft/Novell Linux pact; E: Paris Hilton Leaves Jail; F: Oracle Enterprise Linux.