New York Times to change model?
January 18, 2010
By Robert Phillips

Interesting to read that the New York Times is set to change to a subscription model.

A decision and announcement by the New York Times' Chairman Arthur Sulzberger Jr is expected shortly, according to a report on NYMag.com.

The Times considered three different pay strategies before deciding on a metered system. This means that visitors can read a certain number of articles free of charge before being prompted to pay up.

With print advertising revenues declining and even the most ambitious projections indicating little in the way of growth any time soon, this seems like an act of desperation by an overweight and cumbersome publishing giant.

If paid subscriptions for non-premium content failed to work just a few years ago, what makes publishers believe that similar models will have any more success this time around?

The New York Times are relying heavily on its perceived brand value and quality to differentiate itself away from the blogosphere.

Posted by Robert Phillips on January 18, 2010 3:18 PM

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