
Not a day goes by without a pundit or analyst predicting that social networking sites like Facebook and Twitter are important new collaboration technologies – not just for people to keep in touch with friends on an occasional basis, but also as serious marketing, communication and collaboration tools that might hold some value for corporations as well as consumers.
One day they may be just that, but they’re far from it today.
While trying to use Twitter this morning I was faced with this message saying the site is overloaded – and not for the first time I might add.

Then this afternoon Facebook ground to a halt too, because my account – yes my account, not just Facebook generally – is undergoing “site maintenance”.

Don’t these kinds of outages burst the bubble of anyone espousing the benefits of these sites as serious business tools? Enterprise collaboration tools need to be not just pervasive and intuitive – which Facebook and to a lesser extent Twitter probably are – they need to be scalable and reliable.
Time to grow up, methinks.
Totally agree that the Fail Whale of Twitter and its Facebook equivalent are indeed irritants. I think their frequency has greater significance.
These two sites are essentially Microblogging-As-A-Service and Nosiness/Family Reunion/Flirting-As-A-Service. Both are very nice-to-have innovations in this Web 2.0 world.
Imagine though, these poor service levels applied to enterprise Cloud Computing?
Not sure too many folks will enjoy a picture of a floating sea mammal when they are at the hole-in-the-wall.
Maybe if we paid for them the service-levels would miraculously improve?
Until social networking sites can be proven as reliable tools for internal and external communication, organizations will remain reluctant to embrace them. Downtime and poor online service is simply not acceptable and has the potential to seriously damage relationships between an organization and its stakeholders. Social networking sites should address these concerns as a top priority, particularly as this activity represents a whole new and complimentary way to interact with your target audience. There is no excuse when software solutions are readily available and can be deployed in a matter of minutes on existing hardware. These solutions can manage peaks of traffic without the need for expensive hardware. Hardware solutions will typically require larger initial Capex outlay and can present issues in the future when looking to scale up your solution in an affordable, rapid and flexible manner.
Nick Bond, Zeus Technology