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Jason Stamper's Blog

UK shops selling out of iPhone 3Gs
July 14, 2008

I know – who would have thought that a phone that plays music could be so popular? But I popped into the little Carphone Warehouse store* near my office in Farringdon, London, to discover they had sold out** of the new Apple iPhone 3Gs and were struggling to meet back-orders.

“They’re out of stock as far as we can tell – we can’t get enough of them,” said the friendly shop assistant...

He said that store had sold out of the "50 to 60" that they had in stock since the device went on sale on Friday, and is desperate for more to meet the demand.

* I’m not in the market for an iPhone 3G myself: I was in Carphone Warehouse looking for a case for my Blackberry Curve – I know, I know, I’m just so old-skool.

** I know you're going to call me a cynic, but if Apple were to limit stock levels so that retailers 'sell out' of the new phones, it would help to drive up the hype and maybe see it sell even more iPhones longer term. After all, it's not like they didn't have time to predict what kind of demand they were likely to see, is it?

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Posted by Jason Stamper on July 14, 2008 04:52 PM

Comments

The iPhone was launched in 22 countries. The uk is one of the smallest places it was launched.

Apple must have a tough time predicting sales when sharp boys like you think its a phone that plays music......

Analyse before you pontificate - it will bring your credibility up to unheard of levels - like actually having some.

Jason comments] Thanks Walter. I was actually using a little sarcasm: apparently the iPhone has a calculator too?
"The iPhone was launched in 22 countries. The uk is one of the smallest places it was launched." -- I didn't say it wasn't? I merely mentioned a London shop selling out -- I drew no over-blown conclusions about sales worldwide.
"You think its a phone that plays music." -- actually I think it's a music player that can make and receive calls. And before you talk to me about credibility, I think you mean "it's", not "its" ;-)

Posted by: Walter Dithers on July 14, 2008 06:18 PM

It was the same with Nintendo Wii, and as you say these companies know what they are doing, they can predict stock needs very accurately, this is definitely part of their business model. I was once advised by a consultant to do exactly this and limit stock of a gadget I sold, as he assured me it would drive up sales, due to the shared extra cravings people get for things they cant have.

Posted by: Clare on July 14, 2008 07:08 PM

Useless blog, just another clueless ipod fashion victim.

It's a crap phone and an even crapper mp3 player.

Jason comments] Did you read the original blog Dwayne? I don't have an iPod or iPhone, so I hesitate to put myself in the "iPod fashion victim" camp. If I was a fashion victim, I possibly wouldn't be using a Sagem MyX2 mobile, which -- apart from enabling you to make and receive calls when out of range of a landline -- can't do a thing. It doesn't take pictures, doesn't play songs, doesn't have a browser, and doesn't have a touch screen. It has an alarm, calculator and phonebook, I'm proud to say. But thanks for the comment, all the same!

Posted by: Dwayne Johnson on July 14, 2008 07:26 PM

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