
Finally putting meat on the bones of those long-held rumours that Google would come out with some sort of web-based office applications suite, Google quietly revealed that it has bought Upstartle, a beta-stage Silicon Valley firm that was on course to release a word processing software service that can be used via the web.
So at least one Goomour - the new term for a rumour about Google - looks set to come to fruition. I and others mulled over the idea of a Google office suite in September last year, and a lot of people said it was a crazy notion. Not so crazy, it seems.
Upstartle was six months into a public beta test of Writely.com, which billed itself as “The Web Word Processor”, offering users the ability to upload or create documents and edit them with a familiar WYSIWYG interface. The most obvious place to start speculating is where this places Google competitively against Microsoft. Could a move to web-based word processing eat into sales of Office, one of Microsoft’s biggest cash cows, for example?
Read CBR's full take on the news here.
I couldn't see it which is not surprising but then I've since become a Writely fan and have standardised on it. Because...I can create documents that can be saved in multiple formats for which read multiple uses.
One downside. Certain email security systems think Writely could be a splog so reject the automated emails you'd get when collaborating. Doh!
Will that get better now it's owned by GOOG? If their non-development of Blogger is an indicator then the answer is no. I hope that's a prediction that doesn't come true!
Web based word processing - lets look a little closer at this. The strategic side of this is the ability to concurrently edit the same document and deal with any conflicts that arise, how many times has this issue been raised with Microsoft and still no answer in Word after billions in R&D. In an online world of collaboration, alliances and partnerships this feature alone merits a long hard look and strong valuation if they have got it right, and rumour is they have. Secondly and just as importantly, Google is all about content and the management, navigationa and categorisation of content on the fly, what ever it is, being able to access, edit, create, and collaborate on the content is just another logical step in the game plan, whats next, resilient storage, back up, alternate export and distrbition options for content either in hard copy of online, google maps, google earth, google spreadsheets, good bpm engines and platform to execute the process defined and shared must be on the cards. It is the nature of things for someone or something new to come along and challenge the establishment way of doing things thorugh a disruptive innovation, amazingly I find most of these innovations are simply common sense being applied in a world of vested interests, should e called "rare sense" really