
Those boffins at Canon have come up with an excellent reason why you should print more, and it's not their intention one little bit that in the process you might actually use more Canon printer consumables - honest.
The company conducted independent research into the health of UK office workers, and found that we're all a rather lazy bunch of so and so's. One in five UK office-based employees admit to doing no exercise at all, with only one in 20 looking to join gyms in the New Year.
46% of the 1,500 questioned said that they work more than 8 hours a day (1 in 10 claiming to work more than 10 hours a day) and 42% of these workers sit in front of their PC from between 6 and 10 hours in any working day. "With many workers not even leaving the office to get lunch," Canon opined, "the health and fitness of UK employees is in question."
Canon's answer is the Alternative Office Workout, said to, "help UK employees use their workplace to get active." It suggests walking up the stairs instead of using the lift, walking over to talk to colleagues instead of emailing them (how antiquated!), making lots of tea and washing up afterwards and even tidying your desk for 10 minutes at the end of each day.
According to the company, "Other top tips include taking a break from your computer screen every 45 minutes to prevent eye strain and headaches; print off documents instead of reading them from your computer and introduce a team exercise plan including lunchtime runs and regular walks around the office." Did you spot the hidden Canon sales pitch? "Print off documents instead of reading them from your computer." Ha! And Canon sells printers and printer consumables! Stone the crows!
It all makes a certain amount of sense though - if you print most things that you would normally only read on-screen then you will need to spend 10 minutes a day tidying your desk, because you will have a mountain of printed materials to find a home - or bin - for.
According to Canon carrying boxes around the office also burns loads of calories, which is just as well because you'll be carrying a small forest's worth of scrap paper around the office on a daily basis. Print more, carry more, and use the stairs instead of the lift - no wonder you'll be needing to make more cups of tea. Better lace it with an isotonic sports drink while you're at it.
Still, perhaps the thing isn't all a thinly veiled marketing ploy after all. Canon says it recruited Amanda Ursell, one of the UK’s leading health experts to devise the Alternative Office Workout, so it can't be a Great Big Conspiracy, can it?
In other amusing news from Canon, statistics show that the simply hilarious act of photocopying one's ass at the Christmas party is alive and well.
Surveying its own technicians, Canon said 46% of those questioned stated that they had been called out to repair a printer/copier due to ‘non-work related’ incidents, two-thirds reported up to a 25% increase in call outs over Christmas, and 32% of technicians had been called out to repair broken glass which had been sat on, or to fix paper jams that revealed evidence of embarrassing images. Perhaps if you follow the Alternative Office Workout, then you won't break the glass when you sit on it next year. Perhaps not.
Making information portable and easy to read on-line but in a familiar way like reading a book or a printed piece of paper is one of the cultural challenges. Reading hard copy makes a lot of sense to people who steal time in between other activities to do the reading they need or want to do. Being trapped in front of screen does not offer the same flexibility. PDA's do not cut it for readable screens, so the challenge is to deliver content on something small that fits in your pocket, that opens out to A4 or larger is flexible and can hold an display content people select to transfer to it.
Perhaps Canon should spend their money on inventing a disruptive innovation like this which would secure the long term future of the business and not trying to coax people into toner and paper addiction just to drive the sales of questionable toner cartridges which no dount have a longer term health risk and recycling issue let alone the energy required to produce them, the paper and print it all out. Lets get real and invent something!!
You're probably right David - we did something on a technology in this area just before Christmas in our sister publication ComputerWire:
Electronic Paper Reader Aims to Transform Publishing Industry
News Publication Date: 21 December 2005
An electronic paper display with wireless connectivity and touch screen technology that threatens to revolutionize the publishing industry is to be launched on the market in 2006 at a price in the range of 400 to 450 euros ($475 to $535).
The device, with an 8.1 inch display and 16 grey levels, will be available by April for distribution to business partners from Eindhoven, Netherlands-based iRex Technologies BV.
iRex, a spin-off from Royal Philips Electronics NV now backed by major equity investors, claims it offers the first complete solution for portable electronic reading and writing.
iRex is already in negotiations with potential customers, and CEO Hans Brons told ComputerWire the device would only be a success if it is brought to market in close contact with content. Content can be downloaded from the internet, a PC, or flash memory cards, and can capture user input. Potential customers are those offering news services, educational content, and professional publishers. In newspapers, for example, Brons said it has the potential to break the 24-hour publishing cycle because content can be constantly updated.
The paperless office has always been a dream because with conventional displays the screen is being refreshed several times a second, which is tiring on the eyes. By contrast, electronic paper display technology from Cambridge, Massachusetts-based E Ink Inc is based on white and black particles having a different electronic charge, giving the viewer the experience of reading from paper. The only time the screen is refreshed is when a page is turned.
iRex had been working on the project with E Ink since 2001 but the conglomerate has become fearful of the risks of frontline technology and sold the company to venture capitalists last year.
It does retain ownership of Polymer Vision, which is using the same technology and aims to be in volume production by the end of 2006 with a rollable display that could transform mobile devices by giving users access to a five-inch screen whenever it is needed.
The company can be found at http://www.irextechnologies.com/home.htm
They missed the most obvious thing - making paper airplanes out of the wasted paper and then having paper dart competitions where employees have to run around blowing the airplane/dart to keep it in the air. First prize is a pint at the nearest watering hole (you'll be thirsty after all that running around) and a complementary visit to A&E (within whatever government guidelines apply at the time) spluttering with heart failure form all the sudden unaccustomed exercise.
This will have the effect of producing even more interesting statistics around ambulance arrival times which can then become part of CPA.
Well done Canon!