Twitter's silent majority
March 12, 2010

New research has cast the social networking site Twitter as somewhere hordes of people have signed up, tuned in and vegged out: only 21 per cent of its 20 million account holders are "true" Twitter users.

The analysis, by the technology vendor Barracuda Networks, looked at 19 million Twitter accounts. It found that only 21 per cent are "proper" Twitter users, which they define as a user with at least ten followers, following at least ten people, and who has tweeted at least ten times. Arbitrary, perhaps, but not a particularly high bar to set, either.

We shouldn't be overly surprised. Similar research by Harvard Business School last June found that 10 per cent of Twitter users were generating 90 per cent of the "noise" at that time.

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Posted by Jason Stamper at 12:24 PM | Comments (0)